Then Jerico - Before the Future: 1984-1989 (2024, Cherry Red) - A brief review.

So, me and my extended family were late in getting MTV, and for that matter, cable TV writ large.  In fact we were a good six long years-late to be exact.  The higher-ups in my household finally relented in the summer of 1987, and between that time right up until the mid-90s I was practically glued to eMpTVy.  MTV News, including a 30-minute weekly incarnation thereof was a thing by early 1988 (if not earlier - but how would my deprived eyes have known)?  I don't remember the month, but sometime that year it was a slow news week for the channel in question, and some filler was needed to flesh out said half-hour. Am not sure if payola was still in the ether circa '88 but the endcap for this particular week was a five minute puff piece on three up-and-coming UK artists.  The lucky trifecta entaild the boy-bandish Wet Wet Wet whose album, Popped in Souled Out, wasn't going to be popping in or out of my cassette deck anytime soon.  Next up was none other than a pre-stardom Rick Astley, a young man with vocal superpowers to be certain, but it was clear that this carefully coifed and polished lad would hardly represent anything heroic to my discriminating eardrums.  

To my good fortune, the remaining contender, Then Jerico wasn't as quick to excise the last distinguishing marks of rock and roll as thoroughly as the aforementioned, and in fact impressed me enough to plunk down the better part of $10 for the stateside release of their debut, First (The Sound of Music).  Their comparative stature to Mr. Astley, and even that of flash-in-pan saps Wet³ was diminished in their native England, and held a virtually non-existent presence in North America...but I couldn't have been more delighted to have TJ all to myself.  As luck would have it, we can all partake in the privilege of indulging in Then Jerico's entire '80s output, as Cherry Red has assembled a four CD box set, Before the Future 1984-1989, encompassing the band's classic first album, it's 1989 follow-up, The Big Area, plus two entire CDs worth of surrounding singles, b-sides, remixes and even a cluster of early demos.

With sizable nods to Simple Minds, as well as lesser concessions to the likes of Duran Duran and U2 (the more preferable eras of all three I might emphasize), The Mark Shaw-fronted Then Jerico usually functioned as a five-piece and wielded a 50/50 sonic wallop of keys and guitars to match their manpower.  No, this wasn't quite new wave, rather an advanced outgrowth thereof, buttressed with a manicured fury of dense, robust arrangements, a flair for the dramatic and colored with somewhat opaque socio-political themes.  Heck, even the album title alone, First (The Sound of Music), reeked of ambition and sophistication.  A volley of singles from the effervescent album in question commenced with 1986's "Muscle Deep" (reissued as a single for a second go-around in '87) , "Let Her Fall," "The Motive," "Prairie Rose," and finally "Blessed Days," the latter for  TJ's Japanese market exclusively it appears. Sweeping, anthemic, yet wholly benevolent and above all else, melodically captivating, First... is practically a salvo of greatest hits unto itself.  Not quite on the level of say, the Joshua Tree or Songs From the Big Chair, First.. but merely a rung or two down on the same ladder, deftly avoiding any ostentatious or preachy pitfalls.  It's an unheralded classic with even it's deepest cuts, specifically "The Laughter Party" and "A Quiet Place (Apathy and Sympathy)" landing as effectively as it's more renown singles.   

The version of First... presented on Before the Future, is sensibly enough the original British iteration of the album.  When First... saw the light of day in America in 1988 several tracks were remixed, the U.S. variants thereof are included as bonuses here - and there's gobs more on top of that, with all the contemporary extras from the album occupying not one or two CDs, but would you believe three all told?  We're treated to TJ's excellent premiere independent 12" "The Big Sweep," circa 1985 and it's follow-up, "Fault." From there on ...Future leaves virtually no stone-unturned, catching every solitary non-LP b-side (including gems like "Searching" and "Electric"), remixes of the more danceable cuts, and a plethora of single edits.  It's a bit overkill, and the sequencing/intermingling a bit dodgy (occasionally separating A-sides and B-sides on different disks), but nothing egregious mind you, and this collection is very much assembled with the completist in mind.  The fourth CD here, dubbed From the Vaults, houses something I've been craving for an eternity- demos for roughly half of First... Early takes of "Let Her Fall," "The Hitcher," and "The Motive" aren't necessarily raw or rough-hewn, per se, but certainly presented in an interesting embryonic context, and worth my decades-long wait.     

Still possessing a healthy quotient of the grandiose sweep that imbued much of First..., TJ's 1989 sophomore effort, The Big Area is by significant degrees more of a commercial venture, demonstrating a tighter and more lucid approach, and notably guitar-centric. Even when the emotional pull isn't as evident as before, Mark Shaw & Co. don't yank the rug out from underneath much of anything, rather Jerico's collective stride pursues a comparatively streamlined tact.  And they were still amassing solid material in the shape of "What Does It Take," the pulsing "Helpless," and "Reeling," the latter accented with strings. Six b-sides and such are appendixed to the Big Area CD, including an unlikely reading of Led Zeppelin's "Trampled Underfoot." Considerably uncharacteristic territory for Jerico, but they manage to pull it off.

Overall, Before the Future... makes an exhaustive case for rediscovering Then Jerico's often neglected catalog, and its attendant bells and whistles (not to mention ace remastering) ushers all of the band's missing pieces into the digital era in one succinct space. It's available direct from Cherry Red, Amazon. and hopefully a brick and mortar retailer near you.