If you stopped following the dream pop circuit when the major labels bailed on virtually every single downward staring signee by the mid-90s, then you've missed out on a cornucopia of hundreds of entries that have opted to go DIY, or for that matter slug it out on the many indie imprints that would have them. The Sunshine Factory and Sway are representative examples of shoegazer "revivalists" (so to speak) one charting a relatively conventional course, with the latter rolling the dice - both to satisfying effect.
The Sunshine Factory are denizens of Mobile, AL, an unlikely locale for a duo delivering all the requisite dream pop earmarks we've come to know and expect. On Sugar, the Factory's second outing, we're divebombed with globs of woozy, penetrating tremolo, and swells of swarming syncopation. Unsung yank’s like Fudge, Black Tambourine, and Drop Nineteens seem to provide more inspiration to S/F than the genre’s more renown Anglo mainstays and good on them for it (though shades of the Boo Radleys manage to sneak in through the factory gate). Sugar is seeped in traditionalist, Shoegazer 101 aesthetics, but Factory deftly blend in some shifty electronic tricks, never overpowering mind you. And would you just listen to the juicy, plump hooks that propel "Domino" and "My Sugar Cane" into melodic overdrive. Sugar is a killer confectionery.
MERMAIDS Andy Pawlak Official Promo Video -
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